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Scaling Lean: Mastering the Key Metrics for Startup Growth, by Ash Maurya
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A hands-on guide to the metrics that matter most to young tech startups.
In the early stages of a tech startup's life, it's hard to decipher the meaningful metrics from the distractions. How do you know if your product is working? Is it the number of new signups? Average amount of time spent on the site? Revenue, even if you don't have a revenue model yet?
In Scaling Lean, serial entrepreneur and author of the startup cult classic Running Lean Ash Maurya offers a tactical handbook for measuring and scaling a tech startup with maximum efficiency and efficacy. Maurya pairs real-world examples of startups like Airbnb and Dropbox with techniques and language from the manufacturing world to create a new model for measuring and describing an early stage startup's success. Scaling Lean is an indispensable handbook for startup founders graduating from the incubator stage to build their business in the real world.
- Sales Rank: #4720696 in Books
- Published on: 2016-06-14
- Released on: 2016-06-14
- Formats: Audiobook, CD, Unabridged
- Original language: English
- Number of items: 5
- Dimensions: 5.50" h x .63" w x 6.50" l,
- Running time: 6 Hours
- Binding: Audio CD
Most helpful customer reviews
2 of 2 people found the following review helpful.
Benefit from Ash Maurya's experience get your project to scale.
By Ken F
I run a number of lean startup seminars, primarily in the Colorado area, ones that cover the inception->product stage and ones that cover the "how to incubate new ideas in an existing enterprise". Lately the bulk of these have been based on Ash's Lean Canvas, a model that in my opinion exposes risk and next steps more effectively than Alex Osterwalder's BMC (also a great tool).
The big issue that comes up after companies run their initial tests and get a first working model is "what next" -- or more specifically, how do maintain the pace of innovation my organization requires after the initial excitement period, and how do I create an organization that supports this pace?
Ash's approach in Scaling Lean gives you ways to find your answers to several questions:
-- How do I know if I have traction? Specifically, how do I use real-world, non-vanity metrics to know what's working.
-- How do I know where my bottlenecks and contraints are? Specifically, what can I do to identify and make progress given the realities of my current situation?
-- How do I run effective experiments? What should I be testing, and what should I test first, based on my company's business model, size, etc.
-- Where should I focus? How do I add up all the above to know where to spent the limited resources (time, money, and people) I've got?
Scaling Lean answers these questions in an effective and concise way, or at least gives you the tools to be able to find the path to answering them yourself (which is what lean startup is all about). It's relatively short, and not filled with too many anecdotes- the real-world examples are well chosen and not just filler (like so many business books).
1 of 1 people found the following review helpful.
Finally! Someone Finally Taught Me How to Set Goals the Right Way...
By leviticus8908
For many years I struggled with setting goals--not just in business but in my personal life as well. I would agonize over trying to pick the right target and make the right plan only to change my goal almost immediately after confronting a painful dose of reality or even just finding new information.
My frustration with goal setting led me to adopt a "no goals" approach. I would only focus on the process and just "do the best that I could." This was better than trying to define the perfect goal but it still had a major shortcoming: I had no idea how to prioritize this idea over that. The "process-only" approach was good for developing my skills but not for "counting the costs." Sometimes I would execute projects very skillfully but they were doomed to go nowhere from the start.
Ash's solution is brilliant. He teaches you how to use the "Fermi Estimation" and "orders of magnitude" to quickly ballpark your idea and then work backwords to determine what inputs you need to get there. Immediately after doing the exercise you'll know which ideas are clearly not worth pursuing.
If you struggle with estimating revenue targets and timelines, you definitely need to read this book.
The Fermi Estimation is a method Ash teaches early in this book on how to create ballpark goals based on "orders of magnitude"
0 of 0 people found the following review helpful.
Measurements and math that will help you map out the future path for your business
By Sean Jeremie Miller
Scaling Lean has been a great addition to my business library because it actually includes some useful calculations and math that you can use to test your business idea, instead of just theory and case studies. This math alone has made the purchase of the book worthwhile for my business.
This is also not the type of business book that you are going to read through quickly and then set aside. You are going to revisit this book over and over again to help you put the ideas in the book into action. Even on my first read through my book is filled with post it notes and dog-eared pages for the sections I know I am going to need to come back to again and again.
If you are not a big fan of doing math, don't be scared away from the book, the calculations are not difficult, and will give you some real insight into the path you can take building your business.
I run a small business on my own from my basement, and although the concepts are adaptable to my business, it takes a bit of work to make the numbers make sense at my much smaller scale compared to other businesses. The concepts in the book still work, just realize you will need to do some work on your own to adapt the math and concepts to your business if you are a smaller business like I am.
The only thing that puts me in the "four star" and not "five star" category is that I haven't had a chance to take action on the concepts in the book yet (I only just received it and read it) and I don't think it would be right to give a five star rating until I have battle-tested the concepts fully in my business.
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